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Choosing the right agent is one of the most important decisions you’ll make when selling your home. To assist you in making that decision, here is a list of valuable questions to ask during your interview:
• Where do you believe the buyer for my home will come from?
Will it likely be a move-up buyer (someone upgrading) or a first-time homebuyer currently renting?
• How will you market specifically to that buyer?
What proactive strategies will you implement to reach this target audience beyond the standard “5 P’s”? (See the 5 P’s listed below.)
• What do you do that sets you apart from the average REALTOR® in our area?
Please don’t quote company statistics - show me what you personally do to promote and market your listings.
• What can I do to improve the marketability of my home?
I welcome honest feedback that will help position my home more competitively.
• What is the biggest drawback to my home?
Please be candid about any potential buyer objections so I know what to expect.
• Do you think a buyer incentive would benefit my home?
If so, what type of incentive would you recommend and why?
When interviewing agents, aim to select someone who not only performs the traditional 5 P’s, but also incorporates a variety of proactive marketing strategies such as:
Installing a brochure or information box on the yard sign
Using QR codes on sign riders and advertisements
Promoting listings on Facebook and other social media platforms
Creating professional, color-highlight brochures for showings
Utilizing strong internet marketing and SEO strategies
Featuring listings through local cable TV advertising
Implementing direct mail campaigns
Personal advertising that extends beyond company marketing
Adding interior highlight cards to draw attention to key features
Installing an “800” information sign rider on the yard sign
Providing a personal brochure and/or professional resume
Hosting broker caravan tours with lunch or raffles to increase agent exposure
Puts a “For Sale” sign in your yard
Puts your home in the MLS
Puts your home in local advertising
Puts your home on a broker caravan tour
Puts your home on a public open house
A truly exceptional REALTOR® goes far beyond these basics - combining creativity, consistency, and proactive marketing to ensure your property gets maximum visibility and results.
