Why do realtors spend so much time and money on professional photos with a listing? What’s stopping the homeowner from just shooting some pics with their phone and sending them to the realtor or even worse yet, listing the home themselves unrepresented.
The iPhone 11 Pro was predicted to be a significant blow to Real Estate Photographers around the nation. This simply isn’t the case at all although, the new phone if nothing else, has provided more of a reason for a realtor to hire a professional, and here’s why.
A good real estate photographer can’t be replaced:
• You still have to put the camera in the right place. It takes a photographer’s eye and countless failed compositions to know what makes a good composition. I would argue that this, more than almost anything else, is what makes you a photographer.
• You have to know what good light is, and know how to adjust for it when the light is not ideal. The in-camera HDR capabilities of the newest smartphone cameras works really well and can often capture a huge dynamic range, and in many cases, create a very pleasing white balance. But only a photographer will know which blinds to open/close, and when the option is there, to decide whether a property would photograph better in the morning or in the afternoon.
• In-camera HDR handheld (high ISO) images from a tiny sensor really don’t hold up to “real” cameras in terms of quality. This may change in the future but for now, it’s apples and oranges.
• Most good agents make better use of their time doing things they are good at and have the wisdom to delegate what they don’t do well.
• One more point, just for argument’s sake: You can’t argue the merits of full frame cameras and at the same time fret about smartphone cameras taking over our industry. Again, the image sensors in smartphone cameras are very, very small.
- Author: Garey Gomez | photographyforrealestate.net
In this day and age, especially in saturated home markets, you want your property to stand out among the crowd.
The sale of a home shouldn’t be left in the hands of an unprofessional grade machine and operator. You wouldn’t trust a dog groomer with your veterinarian needs. When you speak with an agent about listing your home, ask them if they will be hiring a professional.